ANCAP and the NRMA have partnered to launch new vehicle safety campaign ‘Safer Vehicles Save Lives’ with a focus on getting buyers to consider the safety of a vehicle rather than the looks or price.
To drive the message home two vehicles are featured, a 1998 model and a 2015 model, which have a head-on collision whilst the viewer is left to consider the fate of the drivers. Viewers are also prompted to check their own vehicle’s safety rating online.
NRMA Executive Director Motoring Operations Melanie Kansil commented: “We know older vehicles are attractive to young people and older people who tend to keep vehicles longer. They are two groups that we need to work hard to protect on our roads.”
ANCAP Chief Executive Officer Mr James Goodwin added, “ANCAP research has shown the age and relative safety of a vehicle is a likely contributor to road fatalities.”
Statistics have shown that a fatality in a vehicle that is 15 years or older is four times greater than in a car less than five years old. The campaign is, therefore, the first of its kind with the focus on highlighting the role of the vehicle rather than on driver behaviour.
Minister for Roads, Maritime and Freight Melinda Pavey said: “Most road safety campaigns have focused on behavioural factors such as speed, fatigue, drink driving and seatbelt use. While they remain vital, this campaign highlights the importance of choosing a safer vehicle.”
The results of who survives the head-on crash between the two cars can be found at www.ancap.com.au/WhoSurvives
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