Following the launch of the new website where vehicle owners can check if their car has been affected by the Takata airbag recall or not, an astonishing 1.2 million responses have been recorded since the website went live on July 29.
Developed as a quick and easy check by the Federal Chamber of Automotive Industries (FCAI) and its member companies, all that is needed is a registration number and the state to discover if the vehicle is affected by the recall or not.
A national advertising campaign covering newspapers, television, radio and digital media platforms was the largest advertising campaign the FCAI has ever conducted on the industry’s behalf.
The first week recorded 769,841 unique website visitors conducting more than 1.23 million registration checks with more than half the visitors accessing the site via mobile devices.
Around one in nine of the visitors who performed a check on the status of their vehicle’s airbag inflator were found to be affected by the Takata recall.
Roughly 5,000 people also used the text-based service by texting the word TAKATA to 0487 247 224 which then replied with advice.
FCAI Chief Executive Tony Weber commented: “We’re pleased how the public has responded to this important safety message and it is interesting to note that a large proportion of the website visitors are checking more than one vehicle.”
“There are just over 3 million vehicles across Australia affected by the Takata recall and the industry is now about halfway through that task. There’s a lot of airbag inflator replacement work going on in dealerships right around the country.”
“The Takata airbag recall awareness campaign will start on radio later this month and will go out into regional areas around the country. The key message is the same: check your vehicle. And if you are contacted by your brand about the recall, it’s vital that you act on that advice promptly.”
Visit www.IsMyAirbagSafe.com.au to check the status of any vehicle by using the registration number and state.
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