Hyundai Motor Group and WayRay AG have unveiled the world’s first Holographic Augmented Reality (AR) Navigation System in the Genesis G80 at CES 2019.
Hyundai CRADLE strategically invested in the Swiss deep-tech start-up WayRay last September due to the company’s leadership in holographic AR technology and its future growth potential.
Hyundai has been conducting preliminary research into how holographic technology could be incorporated into vehicles since early 2017. The two parties have continued to develop the holographic AR navigation technology with long-term road tests being conducted in South Korea.
Yunseong Hwang, Director of Open Innovation Business Group from Hyundai Motor Group, commented: “This demo car is the first step of the proof of concept (PoC), but is an important step towards technology driven innovation.”
“Future mobility windshields will be more than just a piece of glass. AR holographic powered glass will serve as a platform to provide new services and open up new in-vehicle experiences.”
One of the biggest advantages of the holographic AR navigation system in the vehicle is the stereoscopic image that is displayed on the actual road which adjusts according to the specific viewing angle of the driver which provides accurate driving guidance.
Vivid and precise holographic images are seen without the need to wear a headset. Navigational alerts are provided through the windscreen onto the road which allows drivers to navigate without the need to look away from the road.
Compared to conventional head-up display (HUD) units where a reflected image is projected indirectly through an LCD screen mounted on the dashboard, the holographic AR display has the capacity to project an image through the windshield.
WayRay’s display is able to show a range of features including lane guidance, destination points, current speed, lane departure warnings and forward collision warnings. A virtual image 1310mm by 3152mm in size is projected 15m from the driver’s eyes.
Hyundai has adapted the existing HUD to fit WayRay’s system which offers an optimised solution to drivers.
WayRay and Hyundai are planning to continue to work closely to expand holographic AR technology to display people, objects, buses, bicycle lanes and crosswalks, as well as further develop advanced safety systems such as a rear side warning system and the Highway Driving Assist (HDA) system.
It is also expected that by incorporating V2X (Vehicle to Everything) technology that traffic signals, surrounding vehicle information, as well as road or weather conditions, will also be able to be provided in real time.
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