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As a new visual identity for Mitsubishi Motors begins to roll out globally, Paul Wakeling Mitsubishi is the first dealership in Australia to receive the design upgrade at the new site in Campbelltown, NSW.

 

Mitsubishi officially revealed the new global visual identity design in July 2018 which is meant to complement the global tagline ‘Drive your ambition’.

 

The new-look Sydney facility features a ‘Dynamic Slope’ on the front facade for a ‘robust and dynamic’ aesthetic. By day the design features bold lines in a black, white and grey colour scheme with red accents, by night the brand signage and the pylon are illuminated with LED lights.

 

Internally customers are greeted with a spacious floor plan with 360-degree access to the vehicles on display as well as a slew of interactive touchscreens to browse the range with. A customer lounge and dedicated vehicle delivery bay complete the look.

  

Paul Wakeling Mitsubishi has also installed a 10kW solar system to the roof of the dealership to offset CO2 emission from electricity consumption as well as stormwater collection facilities onsite to service the restrooms and irrigation.

 

Mitsubishi Motors Australia Deputy Director for Marketing and Operations, Derek McIllroy said: “The uniform design ensures that customers have a consistent experience when engaging with our brand, whether it be at pop-up stores in shopping centres, exploring our website or visiting one of our showroom.”

  

“We are very excited to continue the roll out of this new visual identity to other Mitsubishi dealerships and service centres across Australia over the coming years.”

 

The new visual design is set to roll out across 5000 Mitsubishi dealerships globally.